Established in 1997, as a late entrant into the market European Telecom Africa (Pty) Ltd (ETA) was a 100% owned subsidiary of European Telecom Plc in the United Kingdom. The company was formerly The Accessory Group (Pty) Ltd. A name change was done in 2000 and the holding company re-launched the company in South Africa to “Mirror” the UK holding company. European Telecom Plc liquidated and the South African operation negotiated a management buy-out and became a 100% owned South African company.
On December 2011, European Telecom was taken over by the current directors as a going concern. During the course of 2012 ETA took a new direction focusing on building the business, cementing its service levels and changing its reputation in an already well established and extremely competitive market place. The challenge was taken head on and by the end of 2012 the company for the first time in 3 years was becoming a profitable business; bringing to the market an exciting and youthful new product range.
ETA is an importer and distributor of Generic and Niche Accessories to the Telco franchise and retail space in Southern Africa. We source premium, competitively priced generic accessories under our brand Scoop and have secured distribution for Lexar Mobile Memory and sole distribution for Talk & Talk Bluetooth Handsets ,BlueAnt Bluetooth Visor kits, Noosy , Miracase Universal Tablet covers, Verus and Puregear Hi-impact Protection solutions for our Market.
Our vision is to become the largest one-stop Accessory distributor in Southern Africa, offering the widest range of products with unmatched service.
Our mission is to make sure our market place remains competitive and by doing so, ETA will continue distributing premium products at competitive pricing so that all South Africans are able to protect their valuable devices and always remain connected without breaking the bank.
By creating this winning formula, ETA is well-positioned to become the largest distributor in our market place.